• When: 12-1.30pm, Tuesday 3 June 2008
• Where: Ground-floor conference room, Statistics House, The Boulevard, Harbour Quays. Further details below.

• RSVP by Friday May 30 to upanz.wellington@upa.org.nz

Emotion and Design

Edgar Rodriguez, Victoria University

Edgar Rodriguez is an industrial designer, lecturer, and PhD candidate at the School of Design at Victoria University in Wellington.

“The emotion that products elicit is an increasingly important area of research for Design. While designers had long relied on intuition to attempt to understand users’ affective experiences, new methodologies allow us to address them more specifically. A more detailed understanding of emotional reactions can create more appropriate user experiences and allow design managers to make better informed decisions.

This talk will present some methodologies used in Industrial Design to assess users’ emotions. It will present some examples of design projects based on assessment of emotions for companies such as Philips, Samsung, and Studio Santachiara. Finally, the talk will present a framework that suggests a relationship between emotion and behaviour in Design.”

Directions to get to the venue

Access by road is from Aotea Quay at the traffic lights near the stadium. There is also a footpath beside the sheds and construction site on the harbour side of Aotea Quay, and a bridge walkway from the railway station and stadium. Get to the walkway from the north end of several rail platforms, and from the steps opposite East Day Spa on Thorndon Quay.

Parking is pay-and-display. You need to sign in at reception, then head left through the library. Tea, coffee, juice, and snacks will be provided.

Hope to see you there!