What the eye can’t see…

or what cognitive psychology can teach us about usability

Speaker: Justine Sanderson - Userfaction Ltd

Ever stared at a computer screen and not seen what you were looking for? Ever had an error message come up, and not noticed it? A couple of psychological phenomena may explain these and other curious happenings we notice in usability evaluations: people often don’t see what’s right in front of them!!

With a couple of video demonstrations, we’ll explore these ‘blind spots’ and others aspects of visual perception and look at how they may relate to web design and usability.

Trust us: it will be an eye-opening experience ;-)

About Justine Sanderson
Justine runs her own user experience consultancy - Userfaction - and wears many hats. Part usability consultant, part information architect, and part interaction designer, she’s helped a range of clients organise their information and develop more user-friendly websites and applications. She’s fascinated by how people interact with technology,and is always on the lookout for quirky ways to demonstrate the value of usability.

  • RSVP: Please RSVP to auckland@upa.org.nz by 5pm Monday 28th April
  • Date & Time: Tuesday 29 April, 6pm onwards for drinks and nibbles.
  • Talks start at 6.30pm. Finishes at approximately 8pm.
  • Cost: $10 cash at the door. Please bring correct change.
  • Location: Bank of New Zealand, 3rd floor, 125 Queen Street, Auckland.
  • Late entry: Please call Mark McLay on 029 222 00 16 if you have difficulty getting in or arrive after 6.30pm.

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